With over 40 years of experience in brand management, Leader Creative works with organizations large and small, global and local, to achieve competitive advantage and manage change. From our base in Park City, Leader Creative provides a regional network of highly respected independent marketing professionals experienced in serving diverse industries and organizations. We are a small, cohesive and agile group with a commitment to our clients that few of the larger consultancies can efficiently manage.

Leader Creative reflects an abiding dedication to providing superior client service and inspired, strategy-based creativity. That dedication has helped our respective clients project a powerful and differentiating presence in the marketplace.

Leader Creative is structured to work well with both large and small companies, bringing to every client and every assignment the same quality of analysis, inspired creativity and attention to detail. Our working relationship with you is based upon candid and continuous communication, because we believe that your insight and active participation is critical to the ultimate success of the project. In our portfolio, you will see selected works that Lindon Leader has produced both in his own company and for other firms. Some of the projects go back a few years, others are very recent. In combination they represent a wide variety of management and marketing initiatives. This experience is your assurance that we will do great work for you. Please let us know how we can assist you.

audit and analysis

image assessment

competitive analysis

positioning platforms

market research

naming

nomenclature systems

design and design systems

logotype and symbol design

business papers / forms

marketing literature

environmental branding

package branding

TotalBrand ®

implementation and launch

implementation logistics

identity launch planning

employee orientation

graphic standards

system usage training

benchmarking & quality control

Over the years, Lindon Leader has conceived and directed development of many sign systems, from complex global programs to simple one-off storefronts. Signing is often among the most costly of identity expressions as structure, materials, lighting, labor and codes, all must be considered. Lindon’s thorough understanding of wayfaring and signing techniques guarantees that a client’s environments will be signed appropriately, neither oversigned or undersigned, and that every sign blends harmoniously with its environment.

An effective and well-coordinated sign system evidences a holistic approach to brand management and a consummate attention to detail. Thoughtfully planned and well-executed signage captures attention and efficiently directs viewers while building brand recognition. A Leader Creative sign system says much about the company it serves: It reflects an attention to operational efficiency and a commitment to providing satisfying wayfaring experiences for visitors and employees alike.

Research has shown that some 80% of all consumer purchase decisions are made at the point of sale. Thus, when a brand speaks to a shopper, it must quickly and decisively differentiate itself from a host of competitors. The “conversation” a brand has with a consumer is visual, tactile, emotional and immediate. Leader Creative produces successful packaging because we first thoroughly define and then respond to consumer needs and expectations in order to effectively manage the purchase decision process to our clients’ advantage.

Case Studies:
(click to order .pdf)
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Alsco
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Avery Dennison.com
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Avery Office Products
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Banco Bradesco, S.A.
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Bay Area 2012 Olympics
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The Canyons Resort

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CIGNA
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DoubleTree Hotels
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PCMCIA’s Express Card
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Federal Express
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FedEx Service Icons
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FedEx Orange Bowl
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Hawaiian Airlines

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Jurgensen's Market
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Moose on the Loose
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Progress Energy
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Ryder Systems
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Salt Lake Nature Center
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Technicolor, Inc.
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Walt Disney Company

White papers available in .pdf format (Click to order .pdf)
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brand character: shaping your corporate personality for strategic advantage" onclick="showclicked;">
corporate identity as a strategic business tool" onclick="showclicked;">
ten reasons for a corporate identity change" onclick="showclicked;">
advantages of effective corporate identity" onclick="showclicked;">
maximum impact signage" onclick="showclicked;">
principles of cost-effective identity implementation

As principal of Leader Creative, Lindon Leader brings over twenty years of experience in corporate communications to the inter-mountain west. Lindon began his career at Bass/Yager Associates, Los Angeles and served as Design Coordinator for the Los Angeles Olympic Organizing Committee. At Landor Associates (San Francisco), Lindon was responsible for broad ranging branding programs that included, among others, CIGNA, Dun & Bradstreet, Technicolor, Federal Express, Ryder Systems, DoubleTree Hotels, the

Salt Lake 2002 Olympic Winter Games and Brazil’s Banco Bradesco S.A., the largest private bank in Latin America. As Landor’s Director of Integrated Branding, Lindon was largely responsible for broadening Landor’s capabilities to include innovative change management expertise. From 1999 to 2001, Lindon was Executive Creative Director at Addison (San Francisco) where he led corporate identity assignments for Hawaiian Airlines, Intelsat and Progress Energy. He also refreshed the packaging system for Avery Dennison’s many Avery office products.

A graduate of Stanford University and Art Center College of Design, Lindon has received over 30 major design awards worldwide. His work has appeared in numerous publications and is included in the permanent collections of the Smithsonian Institution. He continues to lecture nationally on corporate identity and brand management topics. His design of the FedEx logo was recently cited by Rolling Stone Magazine as one of the 10 best American identities in the last 40 years.

Advertising Association of Brazil
American Institute of Graphic Arts
American Corporate Identity
Art Directors Club of Los Angeles
Art Directors Club of San Francisco
Catalog Age Magazine
Communication Arts Magazine
Cooper-Hewitt National Design Museum
Designers and Art Directors Assoc. of the UK

Federal Express Corporation
Graphis Annual
How Magazine
Identity Magazine
International Brand Packaging Council
International (I.D.) Magazine
Print Magazine
Rolling Stone Magazine
Step-by-Step Magazine

American Plastics Council
Avery Dennison
Avery Office Products
Banco Bradesco S.A. (Brazil)
Bancomer S.A. (Mexico)
Bay Area Sports Organizing Committee
Bell Atlantic
CIGNA Corporation
DiLaurentis Entertainment
Disneyland Park
DoubleTree Hotels

Dun & Bradstreet
FDX Corporation
FedEx Corporation
Federal Express Corporation
Hawaiian Airlines
Intelsat
Kraft Foods International
Jurgensen's Grocery Company
LA'84 Olympics Committee
Meridian Data
Motorola, Inc.

NCAA
Orange Bowl Committee
PCMCIA
Progress Energy
Ryder Systems, Inc.
Salt Lake Organizing Committee
Silicon Graphics, Inc.
Technicolor, Inc.
Toyota Motor Sales USA
Walt Disney Company
World Cup USA 1994

become a

leader brand...


contact:

lindon gray leader
 principal



leader creative

P.O. Box 681318

Park City, UT 84068-1318

435.615.1342

become a

leader brand...


contact:

lindon gray leader
 principal



leader creative

P.O. Box 681318

Park City, UT 84068-1318

435.615.1342

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Salt Lake 2002 Olympic Winter Games and Brazil’s Banco Bradesco S.A., the largest private bank in Latin America. As Landor’s Director of Integrated Branding, Lindon was largely responsible for broadening Landor’s capabilities to include innovative change management expertise. From 1999 to 2001, Lindon was Executive Creative Director at Addison (San Francisco) where he led corporate identity assignments for Hawaiian Airlines, Intelsat and Progress Energy. He also refreshed the packaging system for Avery Dennison’s many Avery office products.

Salt Lake 2002 Olympic Winter Games and Brazil’s Banco Bradesco S.A., the largest private bank in Latin America. As Landor’s Director of Integrated Branding, Lindon was largely responsible for broadening Landor’s capabilities to include innovative change management expertise. From 1999 to 2001, Lindon was Executive Creative Director at Addison (San Francisco) where he led corporate identity assignments for Hawaiian Airlines, Intelsat and Progress Energy. He also refreshed the packaging system for Avery Dennison’s many Avery office products.